Puma x W Series - Athlete Launch
Performance driven photo and video.
Puma needed a global campaign to launch their W Series Team, aiming to reach new audiences while staying true to their performance-driven identity.
In 2021, we pulled together a lean photo and video team to launch Team Puma W Series racewear.
Images and videos used for paid promotion on OOH and digital across the UK and the USA.
Behind The Scenes
Haley Fawcett - Head of Motorsport USA, Puma